Genius Sports and Serie A: a partnership that's redefining the game.

An exclusive partnership positions Italy as a global hub for wageringFootball and technology unite in a powerful, enduring alliance. Genius Sports, a worldwide leader in sports wagering data and live streaming, has secured a multi-year contract with Lega Serie A. This is far more than a simple deal: it is an all-encompassing arrangement that includes every fixture from Serie A, the Coppa Italia, and the Italian Super Cup through the 2028-29 campaign.This translates to every score, every defensive stop, and every play being streamed and scrutinized instantly for an international viewership of supporters and gaming enthusiasts. For Italy, this represents a major stride toward a deeper convergence of football, media, and sports betting. For operators, it unlocks a treasure trove of authorized, secure, and verified statistics.

Uphold the spirit of the sport and its passionate followers

Lega Serie A CEO Luigi de Siervo openly expressed his satisfaction: this partnership guarantees that exclusively authenticated data enters circulation, a vital measure for preserving the fairness of competitions and the security of those placing bets. In a swiftly transforming market, where misinformation and unverified sources can sway both gameplay and wagers, aligning with a trusted collaborator like Genius Sports delivers a powerful signal. It equally serves as an appeal to governing bodies to enhance their efforts in shielding the sport of soccer and its supporters. Here, technology stands as a defense against tampering and a supportive tool for everyone driven by their sporting enthusiasm.

Innovation, magnitude and foresight: the blueprint for success at Genius Sports

Mark Locke, CEO of Genius Sports, emphasizes the deliberate strategy behind this new alliance. Following the acquisition of high-profile rights, including the NFL and Premier League, securing Serie A positions the company to hold the most sought-after collection in global sports betting. The collaboration will introduce BetVision, a dynamic live-streaming service. This platform goes beyond simple broadcast, weaving real-time data and analytics directly into the video feed to create a deeply engaging, interactive environment for users. It's a strategic play designed to transform the fundamental experience of viewing a match.

Italy: The Strategic Epicenter of European Wagering

Genius Sports’ strategic move to heavily invest in Serie A emerges shortly after securing a data rights agreement with 18 Association of European Leagues events. Spanning from the Dutch Eredivisie to the Belgian Pro League, and through the Danish and Czech divisions, the Genius network is meticulously charting a territory: Europe as the core hub of contemporary wagering. For Italy, this positions the nation at the center of a vibrant ecosystem that creates economic worth, employment, and, most significantly, global recognition. It sends a powerful message to teams, supporters, and industry participants: our football remains a premier brand, eager to embrace innovation.