Historic digital gaming revolution: ADM picks 46 companies to shape the industry's tomorrow.

The Italian online gaming sector is poised for a significant transformation. The Customs and Monopolies Agency (ADM) has completed the initial round of evaluations for granting new licenses. Merely 46 operators have been approved to advance, featuring prominent brands like 888 Italy, Betfair Italy, Sisal, William Hill Malta and LeoVegas. This decision is deliberate: by favoring entities that prove robust in both technology and finances, the aim is to cultivate a market that is more secure, clear, and accountable. The signal is unmistakable: the trajectory of gaming in Italy will be shaped by those capable of ensuring superior standards and safeguarding participants.

A fast-tracked schedule for transformation

The clock is already ticking. Existing licenses are set to lapse on September 17, 2025, potentially with a brief grace period extending to the 30th of that month. In the interim, ADM will finalize its technical and financial evaluation of qualified firms by July. Successful candidates must then promptly submit the initial concession installment—4 million—and demonstrate a minimum of 3.7 million in liquid assets. Agreements will be executed throughout August and September to prevent any service interruption, ensuring the seamless operation of the gaming terminals.

Technology at the center of the new era

The transformation extends beyond paperwork: chosen operators must implement cutting-edge digital frameworks that sync with ADM’s protected network. A six-month adaptation phase is planned, aiming for complete implementation by March 2026. During this interval, legacy and modern platforms will operate in parallel, ensuring seamless service for users. Upon completion, firms are required to remit the subsequent licensing payment – 3 million euros – finalizing their formal integration into the freshly governed gaming landscape.

Enhanced player safeguards and reinforced regulatory measures

A central aspect of the reform addresses the administration of gaming accounts. Participants will have the option to move their accounts to a different provider, following tax regulations and securing necessary approval beforehand. Firms that are excluded must terminate all accounts by August 17, 2025, reimbursing client balances. Any unclaimed funds after a two-month period will be transferred to the State Treasury. Furthermore, submitting weekly reports on account transactions will be compulsory, and operators must convert into S.p.A. entities prior to obtaining concessions. The objective is evident: to foster a more transparent, secure, and sustainable market, while continuing to prioritize responsible gaming.